ONTARIO, CA (DECEMBER 17, 2002) - Bluefield Associates, Inc., the Ontario, California-based manufacturer of Clear Essence Cosmetics recently announced the appointment of Infotainment Media as their exclusive media buying and product placement agency. The Clear Essence skin care system, which targets men and women of color, is distributed in Europe, Africa, South America, Canada and the United States.

Infotainment Media will be responsible for integrating the Clear Essence product lines into prime time television shows and major feature films. Additionally, the agency will be expanding the national roll out of the company's 30 second spot campaign in order to support the high demand for products in their retail markets.

According to Eileen Simms, president of Infotainment Media, "the initial phase of the media plan will target the UPN prime time line-up in order to capture African American consumers." On the subject of product placement, she went on to say, "the distinctive packaging and loyal customer base makes Clear Essence an excellent candidate for product placement. We are currently in negotiations to integrate their products into prime time sitcoms and major movies which will be seen as early as first quarter 2003."

About Bluefield Associates, Inc.

Bluefield Associates, Inc. is the manufacturer of the skin care system, Clear Essence, which targets men and women of color. The company offers three product lines, the anti-aging line (formulated with a rich blend of herbal extracts), the botanical line (for sensitive skin) and the men's line )to control razor bumps and uneven skin tone).

The company's motto is: "With Clear Essence® skin care system you don't have to spend a fortune to look your best."

Bluefield Associates, Inc. is headquartered at 1100 North Hellman Avenue, Ontario, California 91764. K.C. Obioha serves as vice president of Bluefield Associates, Inc. and president of Clear Essence Cosmetics USA, Inc.

©2002 Bluefield Associates, Inc.. All Rights Reserved