ONTARIO,
Calif. - September 23, 2002 - Clear Essence Cosmetics
USA, Inc. was proud to be part of the largest African
American parade in America, the annual African American
Day Parade. In its 33rd year, the parade took place
on Sunday, September 22, 2002 in Harlem, New York with
over 800,000 people lined in 31 blocks and packed apartments
on Adam Clayton Powell Boulevard. The theme of the parade
was "Striving for Unity, Justice, and Economic Strength.
Livingston
Wingate and Conrad S. Peter founded the parade as an
independent organization. The parade allows positive
companies, like Clear Essence Cosmetics® who donates
and makes contributions to different organizations such
as the United Negro College Fund (UNCF), to advertise
in the parade. The parade extended a special arena for
Clear Essence to showcase its positive accomplishments
for the motivation of African people to achieve higher
goals.
"Clear
Essence skin care products are formulated for people
of color and with over 800,000 black people from America,
Africa, and the Caribbean at the parade; this was an
opportunity Clear Essence could not miss," said KC Obioha,
Clear Essence President. Clear Essence logo, ad, and
name were displayed in the souvenir journal, pamphlets,
and throughout the parade route on a float.
The
purpose of the parade is to provide opportunity for
Black people to join together on a Day of Unity to highlight
our history and salute African people through out America
and the world for their outstanding achievements. The
parade is classified as a National parade with representatives,
organizations, and bands from 12 states. Harlem was
selected as the site for the parade due to its large
representation of African people and it is the Black
capital of America.
The
Grand Marshals were State Comptroller Carl McCall, Attorney
Johnnie Cochran, Congressman Charles Rangel, Rev. Al
Sharpton, Borough President C. Virginia Fields, NYC
Comptroller William Thompson and District Council 37
Executive Lillian Roberts. The Harlem Little Leagues
All-Stars led the parade on a special float and received
loud cheers throughout the parade route. The Parade
Board presented the outstanding achievement award to
the team in winning the New York State championship,
Mid- Atlantic championship and 3rd place World Series.
A
special ceremony was held at the Reviewing Stand for
all persons who died at the World Trade Center on 9/11/01.
Special Memorial Plaques were given to the Grand Council
of Guardians for the Black uniformed officers and to
the Vulcan Society for the Black firefighters who died
on 9/11/01. The African American Day Parade promotes
unity, dignity and pride and highlights the positive
achievements of the African community. The parade has
been without any major security incidents for 33 years.
It is rated as one of the top organized parades in America.
|