Home > Press Room >>

Home
Corporate
Departments
Careers
Contact Us
International Dealers
Press Room
2003
2002



CLEAR ESSENCE COSMETICS ADVERTISES WITH THE 33RD ANNUAL AFRICAN
AMERICAN DAY PARADE
800,000 WATCHED LARGEST BLACK PARADE IN AMERICA

ONTARIO, Calif. - September 23, 2002 - Clear Essence Cosmetics USA, Inc. was proud to be part of the largest African American parade in America, the annual African American Day Parade. In its 33rd year, the parade took place on Sunday, September 22, 2002 in Harlem, New York with over 800,000 people lined in 31 blocks and packed apartments on Adam Clayton Powell Boulevard. The theme of the parade was "Striving for Unity, Justice, and Economic Strength.

Livingston Wingate and Conrad S. Peter founded the parade as an independent organization. The parade allows positive companies, like Clear Essence Cosmetics® who donates and makes contributions to different organizations such as the United Negro College Fund (UNCF), to advertise in the parade. The parade extended a special arena for Clear Essence to showcase its positive accomplishments for the motivation of African people to achieve higher goals.

"Clear Essence skin care products are formulated for people of color and with over 800,000 black people from America, Africa, and the Caribbean at the parade; this was an opportunity Clear Essence could not miss," said KC Obioha, Clear Essence President. Clear Essence logo, ad, and name were displayed in the souvenir journal, pamphlets, and throughout the parade route on a float.

The purpose of the parade is to provide opportunity for Black people to join together on a Day of Unity to highlight our history and salute African people through out America and the world for their outstanding achievements. The parade is classified as a National parade with representatives, organizations, and bands from 12 states. Harlem was selected as the site for the parade due to its large representation of African people and it is the Black capital of America.

The Grand Marshals were State Comptroller Carl McCall, Attorney Johnnie Cochran, Congressman Charles Rangel, Rev. Al Sharpton, Borough President C. Virginia Fields, NYC Comptroller William Thompson and District Council 37 Executive Lillian Roberts. The Harlem Little Leagues All-Stars led the parade on a special float and received loud cheers throughout the parade route. The Parade Board presented the outstanding achievement award to the team in winning the New York State championship, Mid- Atlantic championship and 3rd place World Series.

A special ceremony was held at the Reviewing Stand for all persons who died at the World Trade Center on 9/11/01. Special Memorial Plaques were given to the Grand Council of Guardians for the Black uniformed officers and to the Vulcan Society for the Black firefighters who died on 9/11/01. The African American Day Parade promotes unity, dignity and pride and highlights the positive achievements of the African community. The parade has been without any major security incidents for 33 years. It is rated as one of the top organized parades in America.

 

 

 

 

Website Design & Hosting
i-Net Business Solutions Inc

 ©2002 Bluefield Associates, Inc.. All Rights Reserved