ONTARIO
- May 20, 2003 - The Jazzspel television show premiere
party took place yesterday at the Upside Down Club in
Hollywood, California. The party was held to celebrate
and introduce the new television show sponsored by Clear
Essence Cosmetics. Jazzspel will be aired on The Word
Network and is a 30 minute bi-weekly series featuring
music videos, performances and interviews with mainstream
jazz, gospel and show business entertainers.
Clear
Essence Cosmetics saw Jazzspel as an invaluable marketing
tool for the company and its products to increase awareness
and give Clear Essence a unified global presence through
a weekly entertainment series. Clear Essence skin care
products appeals to African Americans and Latinos and
so does the show Jazzspel. Through the Word Network,
Jazzspel will reach more than 30 million homes in the
United States.
The
Word Network can also be seen via satellite on Africa
Independent Television with 75 million viewers in Nigeria,
one of Clear Essence Cosmetics largest market, and MultiChoice
Africa serving 50 countries and adjacent islands. Jazzspel
will be hosted by 4 time Emmy award winner and on-air
radio personality for San Diego's Smooth Jazz 98.1FM,
Eric J. Chambers.
Eric
J. was also the host at the premiere party, which included
special performances by Grammy award winner, Eartha,
Tiffany Laing, Mark Allen Felton and Ron Brown. Clear
Essence representatives, Sabree Duncan and Celeste Jefferson
were at the party to meet and greet the guests as well
as the radio prize winners that won an invitation to
the premiere party. They also distributed gift bags
with Clear Essence products.
Eileen
Simms, President of Infotainment Media, coordinated
the event. Infotainment Media is Clear Essence's media
buying and product placement agency. It is responsible
for integrating the Clear Essence product lines into
prime time shows and major feature films. Additionally,
the agency will be expanding the national roll out of
the company's 30-second ad campaign in order to support
the high demand for products in their retail markets.
The
Word Network is just one of the television stations
that Clear Essence Cosmetics is advertising on but Clear
Essence predicts that the results from working with
Jazzspel will be very productive.
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